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Chinese Search Giant Keeps Growing

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percent April 7, 2015 (Chinavestor) Baidu (NASDAQ:BIDU) keeps rolling the snowball in search engine markets after taking over Google Inc. (NASDAQ:GOOG). Per market share of search engine in China, BIDU captures almost 80% while Google trails in 11.9%. GOOG has been bogged down due to a face off with the Chinese government. On the other hand, BIDU's aggressive marketing and sales expenses has been paid off, recording a revenue increase of 41% in 2014.

The banishment of Google from mainland China offers BIDU great opportunity to capitalize on investment in mobile channel ads, leading to one of two giants in this segment with Alibaba (NYSE:BABA). As of the end of year 2014, 46% of population in China use internet while 86% of that in the US do. The search engine and mobile ad market is bound to be prosperous in up and coming years with momentum.

Meanwhile, Baidu has accelerated investment in sharing-economy companies. A rumored-600 million placement with Uber would accommodate a more advanced and accurate function in Baidu Map with Uber app, which is way more precise than Google Maps in China. The embedded AliPay by Alibaba and Baidu Wallet (a similar service like Google Wallet) would empower users of taxi-hailing service to savor the upscale service of decent car-share experience or luxurious individual journey.



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