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Dynamics within China's online video industry

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forecast_2 July 29, 2014 (Chinavestor) Strategy: There are more and more mergers in China’s online video market with both vertical and horizontal integration. The industry structure is constantly changing with less, but larger, and more integrated companies.

Product: Online video companies are strengthening the upgrading of their PC terminal and mobile terminal services. Moreover, they are moving towards services relating to living-room entertainment, and launched online-video-related hardware products like set-top boxes, routers, network TVs.

Video Content: Many online video companies are on the one hand increasing the development of home-made plays to reduce copyright cost; on the other hand, they are enhancing efforts to purchase of hot TV plays to attract new users and increase advertising revenues.

 

 



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