Baidu went public on August 5, 2005 on NASDAQ and Baidu’s fiscal year ends on December 31. Baidu.com Inc. (NASDAQ:BIDU) generates revenue by offering performance-based online marketing services and display advertisements through both Baidu organic websites and its affiliated websites (Union businesses). In addition to Baidu.com, Baidu also operates a Japanese search engine at www.baidu.jp, which targets the Japanese market. (Source: www. ir.baidu.com)
Major Search Engines in China, Baidu, Google, Soso, Sogou and Bing, respectively gathered 5,754.8, 907.6, 272.7, 202.7, 46.5 million visits in Feb. 2011. Compared with the data of Sept. 2010, Sogou, powered by Sohu.com Inc. (NASDAQ:SOHU), climbed in the market continuously, where the other 4 players dropped to some slight extent.
The competition in China’s search engine market keeps hot. Baidu still holds the largest share. Sohu split Sogou and seeks to make it listed on the stock market, inviting Strategic investors, such as Alibaba Group, to join the online search business. Rumors say that Google is recruiting technical talents in Chinese Mainland and will go back to the market soon, retreating to Hong Kong last year for multiple reasons. Fast learner Tencent Holdings Limited (SEHK 700), which is good at making similar platform to other’s already-successful business, again launches a series of search services for hundreds of millions users of its QQ, an instant messenger tool like MSN.
State-backed players also vied into the market. Xinhua News Agency, China’s No. 1 news provider, partners with China Mobile (HKG:0941) on panguso.com with Xinhua news resources and China Mobile’s vast customer base and the latest network technology. The new search engine came two months after People’s Daily announced goso.cn in December 2010, another State-owned internet search service with Deng Yaping, China’s legendary Olympic Ping-Pong champion, as its General Manager.