June 17, 2014 (Chinavestor) Mobile Valued Added Services (MVAS market) in China. The mobile valued added service market is about $4.8 billion in China; however the market year-on-year growth was a mere 1.5% 2013. In addition, the government regulation policy changed once again, increasing complexity within the industry. Last time government regulation of the telecom industry resulted in a significant shrink of the MVAS market. The decline in Sina Corp. (NASDAQ:SINA) MVAS revenue was significant, decreasing from $119 million 2009 to only $69 million 5 years later. MVAS used to play a significant role in Sina’s revenue boasting a hefty 52% gross margin in 2009. But that number has steadily eroded to 39% in 2013.