Youku Tudou Inc (NYSE:YOKU) is a Chinese language online entertainment company. It mainly operates in China and within the online Advertising Business. Its main line of service is providing entertainment video through its website. However, the main source of revenue for the company is online advertising. Currently, the company holds over a third of the market share in China. There is a high degree of competition within the online video industry in China. Similar video contents across websites leave little room for YOKU to differentiate itself. The company needs to establish its competitive edge through video differentiation.