October 15, 2014 (Chinavestor)Stay Local or Go Global
On the top of your head, if you were asked ‘What is the most popular app store around?’ you would probably say Apple’s (NASDAQ: AAPL) App store, right? An android user may opt to point out that Google Play offers more versatility; however, it was Apple’s platform which paved the way for mobile phones to considered to be a life ‘tool’ rather than a simple communication device. The California based ‘institution’ has garnered over 500 million App Store account users. Considering that the population of the United States is just under 320 million, we can safely say this product is global. Is global always better though? Businesses suffer, strive and bleed to get their product to go global, with the belief that once you are, the chances of going back down the business life cycle are slim. Even, Apple, who already has a pretty strong customer base internationally, released a low-grade version of their iPhone 5, dubbed the iPhone 5c, to break into the emerging economies.