The travel industry in China has experienced tremendous change during the recent years with traditional travel companies fading, losing appeals and market shares. Profits decreased sharply as competition became fierce so that companies had to cut their price dramatically to attract customers. On the contrary, new companies like Ctrip.com, eLong and Mangocity have drawn customers’ attention and thrived, representing a relative new industry was born. These companies brought internet and other high technology to their traditional call centers, integrated airline ticketing, hotel reservation and packaged tour together to attract a significant number of “middle class” and young people who do not want to join traditional tourist group but want to customize their tour and still benefit from the low costs. With the number of internet users and “white collar” workers increasing exponentially in China recent years, the potential of such travelling business is becoming remarkable. Despite China shows signs of slowing down, its economy is expected to increase at a considerable rate for the foreseeable future. The demand of such service is going to increase as people’s imposable income keeps rolling over and paid-holiday system keeps improving.