October 23, 2014 (Chinavestor) ROE exhibits quite disastrous figures and the lack of featurephone use is noticeably harming MOBI’s operating power. So how can there be an upside for investors to allocate funds to? Whilst AAPL’s and Samsung’s mobile devices are what we called premium, high end devices, MOBI aims to serve the cheaper mobile phones. There are a large number of producers in China with a primary purpose of creating cheap smartphones. Developed economies may be unfamiliar to the concept as once Christmas pops round the corner, if a mobile phone is on the wish list, it will most likely be an iPhone of Galaxy. MOBI has many contracts with these cheaper alternative producers, which we believe may provide the pedestal for this ADR to enter smartphone sweepstakes. Considering that MOBI is a small-cap stock that dominated a game that saw BIDU, Qihoo 360 (NYSE: QIHU) and Tencent (HKG: 0700) all playing catch up, MOBI’s new tactics will certainly put fear in the boardroom of these three sharks.